The making of an enduring ecommerce brand
Established retailers face the challenge of maintaining digital trust while meeting customer expectations in the ecommerce era. Brooks Running, a century-old brand, successfully transitioned to ecommerce by implementing an AI-driven fraud detection strategy, reducing chargebacks by 92% and striking a balance between security and customer experience, ultimately preserving its brand reputation and expanding into new markets.
Report
eCommerce
Fraud Detection and Prevention