The making of an enduring ecommerce brand

Report eCommerce Fraud Detection and Prevention

Established retailers face the challenge of maintaining digital trust while meeting customer expectations in the ecommerce era. Brooks Running, a century-old brand, successfully transitioned to ecommerce by implementing an AI-driven fraud detection strategy, reducing chargebacks by 92% and striking a balance between security and customer experience, ultimately preserving its brand reputation and expanding into new markets.

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